Lime Pictures are proud to produce some of the most popular and stylish on-screen brands.
The phenomenal success of The Only Way is Essex has facilitated a succession of saleable retail products from electrical goods, to beauty products and other branded merchandise.
Hollyoaks remains at the heart of British youth, providing a one stop destination for not only great drama and story, but popular and of the moment music, fashion and trends. This combination of great story-telling and drama mixed with contemporary cultural references makes Hollyoaks one of the most powerful on screen brands for young people, and an ideal vehicle for product placement and digital activation.
L'oreal, Impulse and VO5 have all featured on screen with the product placement amplified digitally through bespoke sponsored videos and competitions. Hollyoaks' large social media channels have also been used to drive awareness of campaigns.
Hollyoaks’ continued popularity has facilitated a succession of spin off shows and specials including Hollyoaks Later for E4 and the Hollyoaks Music Show for T4, the latter being ad funded by Matalan.co.uk.