Hollyoaks: Bringing VO5 to life on the streets of Chester shortlisted for UK Sponsorship 2015 award!
Hollyoaks Partnership with VO5 has been shortlisted for the TV Sponsorship award at this year’s UK Sponsorship Awards 2015! The key to the campaigns success was its seamless expansion into other areas of activation to create an ‘always on’ fully integrated campaign. The sponsor idents framed each episode and the Product Placement delivered consistent and valuable exposure for the brand and its ‘hero’ product ranges, anchoring the partnership. VO5 campaigns were further enhanced through bespoke digital content, proving Hollyoaks unique ability to harness such a broad range of activities and content in support of its commercial partners.