13th October 2014

TOWIE helps ITVBe achieve highest channel launch figures in over a decade

ITV launched their brand new channel ITVBe last week with a strong schedule of two shows from Lime’s award-winning the Only Way is Essex.

This included the launch episode of series 13 with an Ibiza special (TOWII) and a brand new live spin-off show ‘TOWII: All Back to Essex’ immediately after.

The Only Way is Essex which ITV has named the new channel’s flagship show, helped the new channel to achieve the highest launch figures of a new digital channel in over a decade in the 9pm prime-time slot, winning the multi-channel slot against James Bond’s The World is Not Enough.

TOWII: All Back to Essex was the second most watched digital show at 10pm, also beating ITV2’s offering with a comedy double of The Job Lot.

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