The Only Way is Essex returned to ITV2 last night with a special launch episode from Marbella. The launch of series 9 received unprecedented media coverage over the last week and across the weekend with spreads in all of the national newspapers, magazines and online. Last night’s show achieved the highest launch episode figures since series 5 with just under 1.2m for the first showing and with ITV+1 achieving 1,212.2 which is 6.8% share and winning the multi-channel slot for plus one.
Part two of the Marbella special is transmitting on Wednesday at 10pm on ITV2 and promises to deliver another fantastic episode and then the series continues in Essex.
Episode four of series 9, transmitting on Wednesday 12th June, is also the show’s 100th episode!