Lucy Allan, who has executive produced acclaimed youth and children’s shows will leave her current senior BBC position to join Lime Pictures.
As the BBC Children’s In House Genre Lead for Drama Productions Lucy’s current slate includes The Worst Witch, Hetty Feather, The Dumping Ground and Get Even.
The role, driving the creative direction of the soap into its 26th year on screen for C4, will take effect in January 2021 following the departure of current executive producer Bryan Kirkwood.
On accepting the position Lucy said: 'It's a hugely exciting time to be joining Lime Pictures as Head of Continuing Drama.
‘To arrive at Hollyoaks as it reaches its milestone of 25 years on screen was an opportunity too good to miss.
‘Thanks to Bryan and his team I have inherited a show that is loved by its audience and I will relish the chance to move it forward into its next exciting chapter.’
MDs of Lime Pictures, Claire Poyser and Kate Little said: ‘We are thrilled that Lucy is joining Lime Pictures as Executive Producer, Hollyoaks and Head of Continuing Drama.
‘Lucy brings a passion for storytelling, a clarity of creative vision, has a great reputation for nurturing talent and is known for her ability to successfully lead large teams.
‘Her extensive drama credentials also place her in prime position to engage the pre-watershed audience in ground-breaking ways.’
C4 Head of Drama, Caroline Hollick, said of the appointment: ‘We are delighted that Lucy is to steer Hollyoaks into the future. She brings a wealth of executive producing experience, most recently from BBC drama, and most importantly has a love of the genre.
‘Lucy shares my passion for soap, and knows that shows like Hollyoaks are a vital part of the fabric of people’s living rooms. I am very much looking forward to seeing her deliver her creative vision for C4’s much-loved flagship drama.’