Hollyoaks Wins Best Digital Creativity at the Royal Television Society North West Awards

  • Date: 27th November 2023
  • Channel 4

The Lime Pictures digital team and C4 were recognised at the RTS NW awards for an innovative 360 virtual reality experience which supported the powerful Hollyoaks ‘Long Walk Home’ episode.


It allowes users to experience the sights and sounds of Hollyoaks character Maxine Minniver on her lone journey back from a night out. The interactive short film was an activity extension around a special episode of the C4 continuing drama.


In the interactive short film, set in Hollyoaks village and featuring a voiceover by Nikki Sanderson who plays Maxine in Hollyoaks, we hear her internal narrative as she navigates her way home after a night out.


The conceptual immersive experience was written by the episode’s writer Jayshree Patel. Users of the VR experience can hear the sounds in different sets as Maxine makes her way to her home from nightclub The Loft.


The interactions she experiences with people along the way highlight the misogynistic and threatening experiences that people can experience when travelling alone at night.


It was produced by Lime Digital working with ARK immersive to create the innovative 360 view of Hollyoaks village and can be found on platforms including Meta Quest in the VR for Good section which harnesses the unique capabilities of VR to create human-centric stories that promote empathy and empowerment.


It also launched in Must-See Immersive Entertainment and can be viewed without a VR headset on Facebook and YouTube.


Lime Digital/C4 was also nominated within the category for short-form BAFTA-nominated series Hollyoaks: IRL, which follows the real-life stories and people who have lived-experience of the social-issues which feature within the programme.


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