Metro Exclusive
Hollyoaks are celebrating their biggest week of the year so far after moving to a digital-first strategy.
This means that new episodes now debut on Channel 4’s streaming service before airing the following day on E4.
The figures are a promising sign for the long-running Chester-based soap, which is celebrating thirty years on air next year. These viewing highs have been driven by gripping, issue-led stories.
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Summer in Hollyoaks is a non-stop ride. We don’t shift in pace in the school holidays at all, which soaps traditionally do as viewers change their routines.
‘Hollyoaks is firing on all cylinders, and these fantastic ratings – including an astonishing 50% increase in [on-demand] views – are proof of that.’