Lime reveals Hollyoaks figures as soap embraces “data-led” future – Prolific North

  • Date: 26th April 2024

Hollyoaks Q1 results are in and have been reported in press as a return for the flagship C4 soap to a competitor to the ‘big three’ continuing dramas…

This has largely been credited to an upswing in young viewers on streaming and E4, thanks to the return of fan favourite characters and the sensitive portrayal of relevant issue-led storylines, under the helm of executive producer Hannah Cheers and Lime Digital’s results on platforms including YouTube, Snapchat and TikTok.

The figures at a glance:

The show has had nearly 40% year-on-year growth in streaming views per episode between January and April, alongside 5.8 million minutes viewed of full-length episodes on YouTube with 67% of those views coming from 13–34-year-olds.

Q1 2024 also saw the youth-skewing soap’s social media reach over 194 millon views across all platforms, with a 59% increase compared with the same time last year. Views on Snapchat increased by a massive 350% and 116% on Tiktok.

In addition to the digital-first soap’s viewers growing across its target youth skewing platforms across 2024 so far, the show has also seen linear share growth of 7% on E4. It has also had 1.1 billion minutes watched across linear and steaming in the first quarter of the year.

View Prolific North article HERE

View Digital Spy article HERE

View Metro article HERE

View The Sun article HERE


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